Integrated communications firm SPAG launches new technology practice

PR and advocacy firm SPAG has launched its new technology practice with tech communications expert Siddharth Kumar as the head.

Kumar will lead a team of eight that will work on tech clients. Kumar joins SPAG after previously working at several agencies including Six Degrees BCW, Cohn & Wolfe and Comma Consulting.

SPAG’s associate VP and tech practice head, Siddharth Kumar said, “Start-ups and high-growth Indian and multinational tech companies, especially ones that operate in highly regulated industries, have unprecedented opportunities to position themselves favourably with its stakeholders and we can help them create and take advantage of those opportunities.”

SPAG has recently won tech and health tech clients AliveCor, Octro and ODA Technologies.

SPAG managing partner & co-founder Aman Gupta explained, “We have put together a team that will offer specialist, integrated offerings with a focus on delivering business impact.”