Former coporate communications lead at fertiliser giant, Chambal Fertilisers, Saima Sharif, has launched a specialised internal communications agency Crimson Communicare LLP. Saima is an Accredited Business Communicator (ABC) by the 'International Association of Business Communicators' - the global standard in strategic communication excellence. She is amongst the five ABCs in India and about 800 across the world
Crimson will help formulate internal communication strategies in line with the organization’s business goals, create associated plans and deliver measurable results.
“As an in-house Corporate Communication person, finding the right partner for any of our Internal Communication initiatives was a huge challenge. I realized that Indian companies need a dedicated internal communication agency that can bring strategic experience, insights and best practices to the table, in addition to the ability to execute internal communication programs.” says Saima, director at Crimson Communicare. “