Jajabor Brand Consultancy (JBC), has announced a series of expansion initiatives including onboarding Vineet Recriwal as chief operating officer. The company also announced that it would enter Singapore & the United States by the end of 2023.
Speaking on the appointment, Vineet Recriwal, COO, JBC, said, “I am excited for the opportunity to lead JBC with her, and the phenomenal team that she has built with both seasoned and young talent. I am looking forward to further solidifying JBC’s growth trajectory, spreading our wings across Singapore and the US, while tapping into new business streams that complement the existing business verticals, with employee and client-centricity at the core.”
Upasna Dash, founder & CEO, of JBC, said, “As someone who has had the opportunity to work with some of the leading brands in the world across diverse markets, I was excited by the opportunity to build something for India from India. 5 years ago, I started the company, fully bootstrapped from a couch with no experience in running an organization."
Dash added, "We have built enough case studies to show that PR isn't about being an auxiliary 'image-building tool' but a valuable arsenal to move tangible business goals. While we have come miles, the potential of scaling this is incredible & we are thrilled to welcome Vineet onboard as we continue on our journey to changing the way brands use communication. "
In a release shared with PRmoment, the company stated that the company grow 120 % y-o-y, with a big spike during the pandemic.