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Jajabor Brand Consultancy partners with the German Indian Innovation Corridor (GIIC) to boost Indo-European innovation

Credit: JBC

Jajabor Brand Consultancy (JBC) has announced its strategic partnership with the German Indian Innovation Corridor (GIIC) for 2026, coming on board as the India implementation partner, in advancing Indo-European collaboration through a series of high-level engagements across New Delhi, Bengaluru, and Berlin in 2026.

GIIC enables market access, facilitates cross-border R&D, and drives strategic dialogue across ecosystems.India–Europe trade already stands at USD 136 billion and is expected to grow significantly over the next decade.

Siddharth Bhasin, managing director of the German Indian Innovation Corridor said, “Germany and India are not under-trading, they are under-building together. Over the past year, our collaboration with Jajabor Brand Consultancy has helped strengthen the corridor’s presence in India by enabling deeper ecosystem access, strategic partnerships, and stakeholder alignment. As we expand into the next phase across India and Berlin, this partnership will play a critical role in translating high-level intent into execution — bringing together industry leaders, policymakers, investors, and innovators to co-create solutions across AI, mobility, deep tech, and sustainable systems, and unlock long-term shared value for both regions.”

 Commenting on the partnership, Upasna Dash, founder & CEO, Jajabor Brand Consultancy, said, “As global partnerships evolve, what matters is the ability to translate intent into action and build pathways that enable real collaboration.

"Our partnership with GIIC builds on this approach, bringing together stakeholders across India and Europe to drive tangible outcomes and long-term value creation. Over the past year, we’ve seen how focused ecosystem-building can unlock meaningful milestones, and this collaboration is a step towards scaling that impact globally.”

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