Jajabor Brand Consultancy (JBC), has added a dedicated creator economy wing alongside strengthening ties with IPLIX Media - influencer marketing and talent management agency.
The creator ecosystem has risen by leaps and bounds in the last year, with a staggering 420% growth in its valuation — with $800 million in venture capital invested in these creator ventures year over year. This growth is expected to be further fueled by the Metaverse, providing creators with varied monetization opportunities.
Neel Gogia, co-founder, IPLIX Media, said, “Creator economy is undergoing a complete transformation. Every stakeholder including brands, investors, partners, and the media, realizes the immense untapped potential it holds. If we just look at the influencer economy, the market is pegged to be ₹2200 crore in India itself. Therefore, by extending our partnership with Jajabor Brand Consultancy, we aim to further push the envelope for the creator ecosystem.”
As a part of the mandate, JBC will be spearheading the end-to-end media strategy, corporate reputation management, and brand advisory services for the brand. They’ll also look after the media relations & strategic communications for several A-list Instagram influencers, associated with IPLIX, including Saloni Gaur, Shlok Srivastava aka Tech Burner, Nikhil Sharma & Neha Doodles.
Recently, in the month of January, JBC also announced its association with ShowReel- a venture of tech veteran & founder of Hotmail, Sabeer Bhatia.