India's leading local search engine, Justdial has recently appointed a new CMO. The company has roped in Magicbricks' Prasun Kumar for the role. At Magicbricks, Prasun worked as the head of marketing, revenue verticals, content and PR.
Announcing the appointment, Justdial founder and CEO V.S.S. Mani, said: "We welcome Prasun on-board as we build a new exciting future for Justdial. We recently launched our B2B marketplace platform, JD Mart, which has received an overwhelming response both from businesses and users. Prasun and his team shall focus on increasing awareness about JD and JD Mart platforms among every Indian and work towards growing our user base. I am confident that our marketing efforts will drive our growth agenda strongly under Prasun's experience and leadership."
Prasun Kumar commented, "I am excited to join Justdial. The brand has touched the life of almost every Indian at some point. Its massive scale will give me an opportunity to drive innovation, better consumer experiences and create campaigns to spearhead the growth."
Kumar's experience includes working in start-ups as well as large global organisations, launching and turning around businesses and brands, building large revenue verticals from scratch and driving innovations in the consumer, technology, and content space.
He has worked with different companies at various roles such as Reliance Communications as senior vice president, Sony Mobile Communications as head - marketing, MTS as director - brand and Marcom, and Levi's Strauss as head - brand activation.