Kaizzen bags PR mandate for AIWA electronics

Kaizzen PR Services has bagged the PR mandate for Japanese consumer electronics major Aiwa Electronics, as the company charts out its return to the Indian market. The company is celebrating its 70th year and is expected to roll out a number of devices across personal and home audio and video segments over the next few months. 

The mandate encompasses providing strategic communications support to AIWA, covering corporate reputation management, product publicity, brand visibility and crisis management.

Vineet Handa, founder and CEO, Kaizzen said “AIWA’s products are comparable to some of the biggest brands in the market, and in most cases better. It is a privilege to be working with them and we see this as a testament of the hard work and passion to be the best in our endeavors.”

The win comes at a time when the consumer electronics market is seeing a steady recovery after the COVID-19 pandemic. AIWA has already rolled out six devices in India as part of its  range of personal audio devices portfolio both online and offline.