Kaizzen wins PR mandate for Poker Sports League, event to be telecast by Discovery’s parent firm
Kaizzen PR, a New Delhi based PR agency, has recently won the PR mandate for Amit Burman promoted Poker Sports League Season 2, the world's first franchise based poker league.
Poker Sports League was established last year, with a mission to establish poker as a skill sport in the country. It is India's first professional poker league.
Commenting on the announcement, Pranav Bagai, co founder, PSL said, "Kaizzen Communications has a proven record of delivering excellence in sports vertical. We are excited to announce this association and are hoping to witness a rewarding alliance in the coming time."
For Season 2, PSL has franchised 12 teams with each team committing close to 15 crores rupees over the next 8 years. Season two has announced a prize pool of Rs 3.6 crores, which is a significant increase from the previous edition. Based on the design, PSL is eliminating the factor of luck by ensuring that the players get to prove their poker skills over multiple events. For instance, Poker players who want to make it to the “Online Draft” need to play 24 out of 72 deep stack online events and need to perform well across all the events in order to stand a chance of getting drafted.
Vineet Handa, CEO, Kaizzen Communications said “We are delighted to partner with Poker Sports League Season 2 and are confident of delivering successful communication campaigns to help them amplify their reach. We look forward to an enduring and fruitful relationship.”
Kaizzen, has previously handles sporting clients such as the All India Gaming Federation, Pro Kabaddi and IPTL to name a few in the past.