Kaizzen, one of India’s leading independent public relations & digital agency, announced on Tuesday  that it has been selected as the official public relations partner of Shalimar Paints. 

Kuldip Raina, director – of sales & marketing, at Shalimar Paints Ltd., said “Shalimar's legacy spans across every corner of India, encompassing rural and urban areas, and embracing both traditional and modern generations. With Kaizzen's extensive expertise, we are confident that they will play a pivotal role in shaping strategic roadmaps and implementing communication strategies for Shalimar. This collaboration comes at an exciting time, precisely when the paints industry is going through massive disruptions.”

As their strategic communications partner, Shalimar Paints has entrusted Kaizzen with the responsibility of enhancing its corporate reputation, amplifying brand visibility, and supporting its strong expansion drive.

Vineet Handa, founder, and CEO, of Kaizzen said, “We, at Kaizzen, are humbled to be entrusted by the legacy brand, Shalimar Paints. Weaving the rich history of Shalimar with new-age strategic communications at Kaizzen, we are confident that this partnership will foster a  long-term relationship. As their PR partners, we are fully committed to empowering Shalimar Paints in its journey of becoming the leading, tech-first paint manufacturing company.”