Kaizzen, India’s leading independent Public Relations & Digital Agency, has won the PR mandate for Viacom18’s corporate brand communication, film business and regional entertainment, post a multi-agency pitch.
“Commenting on winning the mandate, Vineet Handa, CEO - Kaizzen said, "Viacom18 has cemented itself as a pioneer in the media and entertainment segment by offering groundbreaking content and innovative concepts. We are thankful to the management team at Viacom18 for believing in our vision, ideas and entrusting us with the responsibility to drive their communication strategy for the corporate brand, regional entertainment, and filmed entertainment."
Handa added, "Our team is excited at the opportunity of working collaboratively with the team at Viacom18; to execute campaigns that positively impact the business.”
The mandate encompasses corporate reputation management, strengthening brand and leadership visibility, as well as network initiatives led by the media giant.
Over the years Kaizzen has built a diverse portfolio t across verticals including, A&M, education, healthcare, fintech, FMCG, sports, broadcasting, and market research.