Key Communications launches self care campaign for media professionals #CareBehindTheStory

 Key Communications, has launched the #CareBehindTheStory campaign. 

Gurvinder Kaur, co-founder of Key Communications, said, “The campaign was born from a simple truth: the stories we see and the brands we remember are shaped by real people facing very real pressures. Yet, too often, the needs and well-being of these storytellers, across every field, are overlooked. The campaign is personal to me, and to everyone at Key Communications, because we’ve all felt the effects of burnout at some point. We want to create space for honest conversations about self-care and mental health in every workplace.”

Participants can share their self-care rituals through videos, photographs, LinkedIn posts, or even a simple comment. To join in, tag Key Communications and use #CareBehindTheStory and #InternationalSelfCareDay. The most authentic and inspiring entry will receive an attractive cash prize, a small encouragement to invest in a well-deserved moment of self-care. The campaign also welcomes nominations for colleagues whose self-care journeys deserve recognition.