Laqshya Media Group (LMG), a marketing communications company, has announced the launch of Laqshya StoryWorks, a new vertical dedicated to creating original fiction and non-fiction content for the digital age. The studio will focus on original IPs, multi-platform branded content, and AI-led storytelling. Ravi Kudesia will lead the division as VP & business head.
In his earlier role at Times Television Network, he spearheaded the Maruti Suzuki Road Safety Index among many other projects.
“Ravi’s expertise in driving both branded content and strategic partnerships will help him operate on both sides of the table. With Ravi’s track record of building revenue-focused content ecosystems, we are confident to grow this vertical exponentially,” added Jalan.
“Content is the next frontier for brand engagement, and Laqshya StoryWorks hits the mark at just the right time,” Kudesia said. “We aim to create content that is not only creatively superb but also backed by strategy and data to deliver measurable outcomes for brands. I’m excited to assemble a talented team and shape this vertical into a market leader in content innovation.”
Kudesia will report to Atul Shrivastava, director & CEO, Laqshya Media Group and build a specialised team of writers, editors, producers, designers, technologists and sales professionals. Multiple content projects are already under development and will be announced soon.
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