Lateral Thinkers bags the PR mandate for William Penn
William Penn has appointed Lateral Thinkers as its PR agency. The mandate includes strategic corporate messaging, planning, media relations, and crisis management.
Remarking on the company’s choice of the PR agency, Nikhil Ranjan - founder & MD, of William Penn said, “We at William Penn have completed 20 years of our journey in the writing instrument space and achieved many milestones along the way. As we move to the next phase, we needed someone who understood the media space to translate our vision and growth plans into reality. We are delighted to be working with Lateral Thinkers.”
Commenting on the recent collaboration, Sudhakar Rao and Urmila Biswas - co-founders, of Lateral Thinkers, said, “We’re delighted to work with a legacy brand, William Penn that’s disrupting the premium writing instrument category, globally. Over the last few years, we have had great success with Make-in-India consumer brands – from retail to food – that enabled us to create both value and meaningful conversations for their businesses. In today’s competitive landscape, it has become challenging to create brand awareness and strengthen the consumer and media base. However, as storytellers, we believe in the power of our craft to influence and impact."