The iconic Italian coffee brand Lavazza has selected Hill+Knowlton Strategies as their communication consultant for India.
Lavazza is a Turin-based company founded in 1895 by Luigi Lavazza, and is now led by fourth generation Lavazza family members. H+K Strategies’ objective will be to continue to position Lavazza as a premium coffee brand amongst its diverse stakeholders. The consultancy will leverage Lavazza’s multiple assets in India including the LavazzaTraining Center in Chennai, which is its largest such center in the world, to drive the PR campaign.
Confirming the appointment, Silvio Zaccareo, managingdDirector, Lavazza India stated, “We are proud to have H+K Strategies as our new strategic PR partner. As a key growth market for Lavazza, we are keen to continue to communicate our products and initiatives in India and are looking forward to see the results this new partnership will bring about.”
Chetan Mahajan, president-India & South Asia, Hill+Knowlton Strategies, on winning the mandate, said, “Going digital first in storytelling is now the approach used by most companies to engage better with their stakeholders and at H+K India that is a core thought process. Lavazza is an iconic Italian coffee brand with a very high commitment to sustainability. We are extremely honoured and delighted to be chosen as their partners to take forth their PR vision in the country.”