Lavazza to brew its PR mandate with 'The Mavericks' in India
Reputation advisory firm 'The Mavericks', has won the national PR mandate of the Italian coffee brand, Lavazza, in India. The 120-year-old company entered India in 2007 with the acquisition of Fresh & Honest Cafe Limited.
Headquartered in Chennai, Lavazza India is a familiar sight across the country with its branded coffee, café products and coffee machines.
On its collaboration with 'The Mavericks', Rachna Anbumani, vice-president, Lavazza India said, “We believe that PR is one of the most important tools in building Brand Lavazza's reputation and are extremely delighted to bring a young agency such as 'The Mavericks' on board to manage the brand’s reputation in India. The creative ideas they’ve been able to bring to the table is going to help us target our B2B and B2C audiences differently."
Commenting on the Lavazza win, Chetan Mahajan, founder & CEO, 'The Mavericks' said, “ We align well with what Lavazza stands for as a brand; as said by Emilio Lavazza - It's about doing business with your heart, and we couldn’t agree more. We’re absolutely thrilled at the opportunity we have at hand, to elevate coffee, not just as a beverage, but as an experience.”