Let’z Talk launches service for brands to create video at scale

Let’z Talk, an employer branding and talent marketing company, has launched a new fully managed video service that enables brands to create a steady stream of video content and convert into mutiple formats.

“Brands need far more video than they did even a few years ago, but the traditional production model makes it difficult to create content at the frequency organisations now need,” said Bryan Furtado, CEO and co-founder, Let’z Talk. “Most organisations don’t have a shortage of stories. The challenge is capturing them consistently and making those stories work harder. By simplifying both creation and multiplication, we can make video a much more practical part of everyday brand communication.”

Let’z Talk manages the entire process, from identifying the right stories and preparing participants to creating, multiplying and delivering content for use across different channels. The service uses Videomy’s technology to enable simple video capture and the efficient creation of multiple assets from each recording. 

David Macciocca, CEO of Videomy, said: “Organisations have an enormous amount of knowledge and experience within their people, but much of it never becomes content because capturing it has traditionally required time and production resources. This approach makes it much easier to bring those voices forward and create more value from every recording.”

For employer brand, talent and communications teams, this means moving from occasional video campaigns towards a more consistent flow of authentic content, without having to build an internal production capability.