Piston specialises in digital marketing including SEO, SEM and display advertising, media planning and buying, analytics and creative design services.
Piston will operate under LEWIS Pulse, the agency’s digital marketing arm, alongside prior web design acquisition, Purestone in the UK.
Piston’s clients include AAA, AARP, BareMinerals, Cars.com, Intuit, Inspirato, Mophie, Shiseido, SkullCandy, Sunglass Hut, TVG and Yakult. LEWIS now has global revenues in excess of $72 million, with combined US revenues of more than $37 million.
Piston was founded by Michael Chaney, CEO, and John Hartman, President, in 2008. Hartman will continue to run Piston as a division with Chaney taking a non-executive role. Hartman will report into SVP of LEWIS Pulse, Stephen Corsi.
Commenting on the deal, Stephen Corsi, SVP at LEWIS Pulse said, “Piston works with tier one brands, and has a reputation which rivals the establishment. Together we’ll disrupt the industry much faster.”
“We are thrilled to join the LEWIS PR family. Both LEWIS PR and Piston are heavily focused on raising awareness, driving lead generation and sales enablement for clients, so there’s a great fit,” said John Hartman, President of Piston.