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Lifestyle brand Swiss Military hires Compass Communications for PR in India

Swiss Military, a leading global lifestyle brand has appointed Compass Communications as its strategic communications partner in India. 

 Anuj Sawhney, managing director, Swiss Military, said, “As we witness a significant shift in how Indians’ travel, we have streamlined our portfolio to focus more intensely on the luggage and travel accessories industry.

We are excited to partner with Compass Communications to amplify this narrative. Their strategic insights and understanding of the premium consumer space will be instrumental as we showcase our product range to a wider audience.”

Rafi Q Khan, co-founder at Compass Communications, said  In a market where travel gear is increasingly becoming a lifestyle statement, the brand’s focus on precision and utility stands out. We are excited to manage the communications mandate for Swiss Military and look forward to building a strong presence for their streamlined travel portfolio in India.”

Swiss Military is now doubling down on its flagship categories—luggage, bags, and travel accessories.

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