Madhuri Sen, who has been leading WE Communications (formerly Waggener Edstrom) in India for the last six years has quit to set up her own brand consultancy business, " Ace Brand Strategist" along with three other partners Alap Ghosh, Ace digital business strategist Rajarshi Roy, Ace publishing and content strategist and Yogita M. Deshpande, Ace graphic designer and visualiser. The firm is positioned not as a PR company but as a brand consultancy that helps, " shape purposeful brands."
Madhuri, who has also worked with Text 100 earlier, was responsible for leading WE's entry into the Indian market.
With her new venture, she hopes to help brands find their purpose for existence. Madhuri believes that many brands do not have their time to discover and align themselves with their true purpose. Through " Ace Brand Strategist", Madhuri hopes to help shape purposeful brands through mining techniques that will lead them to their mission,vision and purpose. This will also brands to build long-term businesses that can guard against disruption.
"Ace Brand Strategist", will also help brand to set up social selling, including web shop fronts.