Genesis BCW today announced that it has been appointed the communications partner for Manipal Technologies Limited (MTL). The mandate was won by the Genesis BCW India south region and includes public relations and thought leadership.
Genesis BCW will work with MTL to create awareness about the brand as a pioneering digital solutions provider in the country and a strategic partner in India’s digital transformation journey. The agency also will build resonance for MTL’s position as the key digital services expert for a range of industries, including banking, retail, government and telecom.
Abhay Gupte, MD & CEO, Manipal Technologies Limited said, “With Manipal’s legacy in India and our expertise across sectors, we believe Genesis BCW is best suited to help us further amplify our leadership positioning in the country. We are delighted to welcome the team onboard and are looking forward to our journey with them. We were very impressed with the team’s deep knowledge of nearly every vertical industry in which we operate, and we are confident that with their expertise we will not only achieve but exceed our business objectives.”
“At a time when the pandemic has accelerated the pace of digital transformation in India, we are excited to partner with Manipal Technologies Limited and use insights-based communication to support its endeavour to help bridge the digital divide in the country,” said Deepshikha Dharmaraj, CEO, Genesis BCW.