PR and brand consulting firn, Mavcomm Consulting has initiated early talks with potential international partners in order to strengthen and grow ts PR offerings. Mavcomm, which is approaching it's ten year anniversary in December, 2016 has already been augmenting it's mid and senior level management line -up; the company co-founder Anand Mahesh Talari told PRmoment India that in future Mavcomm would be focusing on specific vertical such as auto, B2B firms as well as logistics (infrastructure) companies inluding those offering payment gateways.
Mavcomm declined to name the firm they are in talks with saying that it's early days yet, sharing only that its a standalone international PR firm they are talking to.
Mavcomm has already handled clients in the auto sector such as Audi India, Yamaha and logistics clients such as packaging major Uflex and the word's largest container shipping corporation, Maersk LIne
Anand said that B2B firms can further leverage their corporate positioning through PR; strong messaging can help them engage better with government policy makers as well as position themselves as strong voices of their industry.
Speaking about the challenges of the PR business in India, Anand said that wide spread price undercutting even by large firms are hurting the PR business and preventing clients from taking the PR business seriously. Anand added that " If you want to be in the volumes game, you should not be in this business." Anand also sought the support of the leading PR agencies to help maintain basic industry standards.