Max India appoints Jasrita Dhir to lead Brand and Communications portfolio

Max India, a leading Indian multi-business conglomerate has announced the appointment of Jasrita Dhir as deputy director - brand and communications. She will be based at the Delhi-NCR office.

In her new role, Jasrita will be responsible for leading strategic brand management, digital marketing, corporate communications and public relations function for Max India along with her current portfolio of heading marketing and communications at Antara Senior Living.

Commenting on her appointment, Rajit Mehta, managing director, Max India says, “We are excited to on-board Jasrita as the strategic marketing and communications lead for Max India. As we embark on the group’s next phase of evolution, I am confident that Jasrita, will contribute to our growth journey and enable us to take it to the next level.”

Jasrita Dhir adds, "For me this is a homecoming of sorts. I started my marketing and communications career at Max Healthcare. My second innings here, started at Antara Senior Living. I am looking forward to working with the remarkable leadership team and contribute to the growth and equity of the organization as a whole.”

Jasrita comes with over 20 years of experience, having previously worked across functional roles in diverse sectors from healthcare to hospitality as well as media. Some of the names include Fortis Healthcare, Max Healthcare, The Oberoi, and NDTV. 

Max India Limited (MIL) is now the holding company of Max Group’s Senior Care business Antara, an integrated service provider for all senior care needs.