Media Mantra recently announced the launch of two new divisions, Gaming Mantra and Social Impact practice.
The gaming practice has been in existence for a while now. But the official announcement has been made just recently while commemorating the occasion of the firm’s completion of 9 years in the PR industry.
It is being spearheaded by a specialized team that possesses domain knowledge and expertise in devising communication strategies.
The Social Impact practice will also have a dedicated team that will conceptualize new-age PR campaigns while focusing on societal issues. Amidst the present turbulent times induced by the pandemic, adopting a humanitarian approach and lending a helping hand via its proficiency prompted the firm to launch a dedicated social impact practice.
Udit Pathak, director, Media Mantra, shares, “We felt this would be the right time to expand our firm and hence we conceptualized the formation of dedicated divisions, Gaming Mantra and Social Impact practice. Going by KPMG's reports, the Indian gaming market is projected to hit the $1.83 billion mark by the end of this year and is anticipated to be valued at $3.91 billion by the end of 2025 growing at a CAGR of 113%. This statistic clearly exhibits that the gaming market will continue to grow exponentially in the times ahead as well.”
He adds, “As for our Social Impact practice, we are hopeful that we will be able to efficiently deliver new-age communications solutions and PR strategies to our clients via our dedicated divisions.”