Meru hires Genesis Burson-Marsteller for their PR mandate

Genesis Burson-Marsteller has added 17 new businesses and 52 new projects across all its public relations practices as well as Centres of Expertise in the first quarter of this calender year. This also includes new mandates under Step Up, that provides PR services for start-up peole

Some of the new businesses that G-BM has added includes cab service Meru, Eicher Polaris Private Limited, a joint venture between Eicher Motors Ltd and Polaris Industries of USA; United Spirits Limited (subsidiary of the Diageo Group), a leading spirits company in India and largest globally by volume, producing brands like Black Dog, McDowell’s, Signature, Royal Challenge; Portman Holdings, a global company creating returns for investors with premier real estate around the world, Bosch and Siemens Home Appliances, Europe’s largest home appliance maker and Altran India, world’s largest Innovation and Consulting companies.

The agency has also won the mandate to launch ‘Mission Indradhanush’, a national campaign to drive full immunization coverage in India driven by Public Health Foundation of India-Immunization Technical Support Unit (ITSU), on behalf of the Ministry of Health and Family Welfare, Government of India.

Under Step Up, the agency has secured contracts with YTS, a new kind of financial institution providing services to micro customers and ConveGenius, an educational solutions provider.

“It is a great feeling to represent such a diverse portfolio of clients across a range of industries and geographies. We are particularly happy that some of our new wins are in spaces, which we had identified as growth areas for the firm such as Step Up and our Health & Wellness practice. Increasingly, our teams are given the mandate to manage campaigns where digital or social media is playing a major role – this is clearly a sign that the appetite for integrated campaigns is growing,” said Nikhil Dey, President, Genesis Burson-Marsteller, South Asia.

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