Microsoft Ventures hires Ourbit for digital, Nucleus PR bags MediaCom
Ourbit's mandate is to engage with start-ups via digital media for Microsoft VenturesOurbit, the digital division of Ideosphere Group, today announced that it has bagged the digital media mandate for Microsoft Ventures India. As per the engagement, Ourbit will be responsible for creating and fine-tuning Microsoft Ventures’ online dialogue with the startup community to make their mentorship program accessible to a wider audience.
Microsoft Ventures in India provides startups, access to key influencers and know-how which will help them grow. The startups enrolled in their programs have access to tools, resources, knowledge and expertise they need to succeed. The corporate venture arm of Microsoft now aims to make this information available to as many startups as possible through digital.
To achieve the objective, an active voice for Microsoft Ventures across social media channels will be created, making Microsoft Venture the preferred news, information and engagement landing place for start-up mentoring.
Commenting on the win, Mayur Milan, Head Contributor, Ourbit, said, “What makes this assignment so exciting is the fact that we would be working with a very dynamic community of tech startups who will be shaping the future of internet and technology. As we will be the facilitators of information and insights to them, it makes us an integral part of their evolution. In essence, we will not be working with just Microsoft Ventures, but a group of technology brands.”
MediaCom awards Nucleus PR their PR mandateMediaCom, the world's leading media agency as per RECMA (Network Diagnostics) has awarded Nucleus PR its PR mandate, in India, after a competitive multi-agency pitch.
MediaCom India, is part of MediaCom –one of the world’s leading media communications specialists, with billings exceeding US$29 billion. In India the firm manages a blue chip client roster including P&G, VW Group, Tata Docomo, Future Group, Dell, Shell, Makemytrip.com, Vespa, SAB Miller and Mars-Wrigley, among others.
Commenting on the account movement, Debraj Tripathy, managing director, MediaCom said, “Nucleus fits our PR requirements seamlessly. The young team brings in fresh ideas along with seasoned industry experience that will strategically enhance our media presence through a well thought out plan. We look forward to working with them.”