MMTC-PAMP, a top London Bullion Market Association (LBMA) accredited goods delivery refinery for gold and silver, has appointed Anika Agarwal as president – consumer business. Anika would be responsible for building and delivering the strategy to build MMTC PAMP’s brand and footprint across India.
She will report to Vikas Singh, managing director, and CEO, MMTC-PAMP.
Vikas Singh, managing director & CEO, MMTC-PAMP said, “We are pleased to welcome Anika Agarwal to our versatile and high-performing team. Anika brings in-depth knowledge of consumer-centric businesses coupled with the comprehension of how new digital technologies disrupt industries. MMTC-PAMP is rapidly evolving in building a consumer-centric portfolio, and Anika’s immense experience will anchor our journey.”
With two decades of experience, Agarwal is a seasoned sales and marketing leader with deep experience across diverse and competitive industries like retail, telecom, and Insurance.
On her appointment, Anika stated, “India is one of the largest markets for gold and the precious metal has a central role in the country’s culture. I look forward to deepening MMTC-PAMP’s retail and digital presence to build a strong omnichannel consumer business and create a preferred brand in the mostly unorganised precious metals market in India.”
Before MMTC-PAMP, Anika worked with Max Bupa Health Insurance where she held several leadership roles in the last decade within marketing, digital transformation, direct and digital sales functions. Prior to Max Bupa, Anika spent almost 7 years with Nokia Corporation in India, Middle East, and Africa.