Mrig Sight Media bags PR and digital mandate of Durakraft Extrusions Pvt Ltd

Mrig Sight Media, a branding & marketing company servicing a variety of domestic and international clients, has now been mandated with the public relations and digital marketing accounts for Durakraft Extrusions Pvt., Ltd. The agency will develop and implement a media strategy and content, as well as manage the company's digital presence.

Durakraft is a fast-growing producer of premium-grade aluminium extrusion products that find their use in a variety of applications, including construction, industrial machinery, electrical equipment, automotive components, and several others.

Under the new mandate, Mrig Sight Media will develop Durakraft's brand marketing, promote the company's production capabilities, and create uniform visibility in various forms of media and on the internet. It will enhance the established message structure, attract and develop an active audience, and establish a consistent position for the business within its industry.

Ankit Modi, the managing director at Durakraft Extrusions, said, "This mandate will help to ensure that we can effectively communicate the excellence of our work, manufacturing quality, and product quality to all of our customers. We believe that having a clear and organised communication plan is crucial as we continue our growth strategy and are excited about the ability to have structured support from the Mrig Sight Media team."

Rahul Ranjan, managing director, Mrig Sight Media, said, "We are proud of the opportunity to develop and execute a public relations and digital communication strategy for Durakraft. Our mission is to tell the story of Durakraft accurately and increase its visibility within the marketplace while increasing its overall industry positioning."