20:20 MSL has won the PR mandate for Mastree, an Unacademy-backed education technology company. The agency will be in charge of developing effective engagement strategies, develop the brand’s positioning and managing its external communications.
Mastree was launched in October 2019 with a subscription product for all STEAM (Science, Technology, Engineering, Arts and Mathematics) courses for grades KG-8. It was then acquired (51% stake) by Unacademy in July 2020, for $5 million.
Commenting on the association Abhilash Rao, vice president, Business, Mastree said, “We loved 20:20 MSL's strategic and creative approach to campaigns and are confident that their expertise will help the brand gain much-required momentum, thereby helping us achieve business outcomes. Happy to have MSL on board and looking forward to having a fruitful association with them.”
On the win, Viju George, managing director, India at 20:20 MSL and Publicis Consultants Asia added, “We are delighted to partner with Mastree and we look forward to deploying our experience in education and technology communications, to help Mastree enhance its reputation and share of voice, in the growing edtech sector.”