Mukund Trivedy, formerly with SRF Limited and SAIL has joined Hindustan Coca-Cola

Beverages as head of communications and media relations.

Trivedy, who has a masters in business administration from MDI Gurugram will report into Kamlesh Kumar Sharma, VP and chief communications officer at Hindustan Coca-Cola Beverages Pvt. Ltd. 

Trivedy is now based in Bengaluru.

Hindustan Coca-Cola Beverages (HCCB) is one of India’s largest FMCG companies. The firm has entered into a wind power purchase agreement for the supply of 3.8 million units per annum for one of its factories situated at Nemam near Chennai. The agreement will enable the HCCB factory to meet around 40% of its total electricity requirement from renewable sources.