PR veteran, Ameer Ismail, has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firm GolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in bringing Golin on-board as JV partner in India in 2014. GolinOpinion operates as a part of the marketing services offerings of MullenLowe Lintas Group.
Ameer continues to report to Vikas Mehta – Group CMO & President, Marketing Services for the group.
Set up in 1996, LinOpinion was amongst the first PR offerings by a communications group (Lintas) in India. Since 2015, the agency has been on a journey to evolve its model, structure, and offerings. The agency is now fully structured around Golin’s world-renowned G4 model. It was also one of the first PR firms in the country to offer a social media practice in the form of brand newsrooms, called the Bridge™.
Commenting on his new role, Ismail said, “ GolinOpinion is recognized as a premium and leading player in the PR industry. We have today some of the best brands represented in our portfolio. As the business evolves, I am tasked to work closely with our management team to take GolinOpinion to even greater heights by building scale and new competencies that will continue the brave work that has been our trademark so far.”
GolinOpinion manages the PR mandate for some leading global and Indian companies and brands including TATA Starbucks, Dubai Ports World, Budweiser, Texas Instruments, HUL (multiple brands), Seiko, Etihad Airways, Marriott International Inc, Porsche, Lamborghini, Cinepolis and Sony Pictures Networks India.
Ameer is a part of the Golin global leadership group and works closely with the regional and global MDs.