Natasha Rodricks-Naidu has joined BlueConch Technologies- a UST portfolio company as senior manager - marketing  and communications. She will oversee branding strategy, digital engagement, internal and external communication, PR and marketing.

Her 16-year experience spans communication, marketing and HR in organizations such as Tech Mahindra, Thermax, Philips Electronics and Whirlpool of India. Her last assignment was at Praj Industries where she was AGM- corporate marketing and strategy.

Natasha holds an MBA degree from the Dept. of Mgmt. Sciences, University of Pune, and a BA in English literature from Fergusson College, Pune.