NMIMS appoints PROSE Integrated as their Public Relations Agency
SVKM’s NMIMS (Narsee Monjee Institute of Management Studies), one of the leading Deemed-to-be-Universities in India, has mandated PROSE Integrated, to lead the PR mandate for the next three years.
Burzeen Bhathena, director, NMIMS, Marketing & PR, said, “ PROSE Integrated brings domain knowledge of the education sector and the Asian footprint. This aligns perfectly with our global vision and a need for rapid execution. Their fresh approach to communication backed by new age AI-based tools will assist us in communicating to diverse strata from boomers to millennials and the now Gen Alfa.”
Setu Shah, founder & CEO of Prose Integrated, said, “AI-based tools developed by our Singapore arm Digital Tribe such as intelligent and intuitive dashboards, client servicing BoTs, and blending tech with consumer insights, will be deployed for this project. Developing communication and connecting with Gen Alfa is interesting and exciting.”