Bengaluru based Vidal Health has awarded its PR mandate to Nucleus PR. The health insurance firm is a third party administrator of policies with over 3 million lives managed at 10,000+ hospitals and 20,000+ outpatient clinics. The firm manages 60% of state and central government policy implementation.
Commenting on the association, Girish Rao, chairman and managing director, Vidal Health, said, “We needed a strategic communication approach that was driven by innovative ideas via a self-motivated team that echoed our passion and ideology. Nucleus PR imbibed these qualities for us. With them as our PR partners, we are confident of carving out a strong brand reputation for our company. They bring in a unique combination of expertise from their experience in healthcare, start-ups, and technology, merging them to create smart strategic ideas driven by data driven insights.”
Commenting on the win, Tarunjeet Rattan, managing partner, Nucleus PR, said, “Since the last two decades Vidal Health has been driven by its vision of facilitating healthcare access to millions of health insurance customers. We are committed to their vision and look forward to creating a strong brand image for the company.”