On Purpose announces the winners of 'The Purpose Project’s' second edition

On Purpose has announced the winners of the second edition of 'The Purpose Project'. Started in August 2019, 'The Purpose Project' is an initiative to help drive social change by supporting an organization every year with building communication capacity  on a pro bono basis. 

It aims at building communications capability for an organization, helping them to reach and engage audiences more effectively. 



The winner of the 2020 edition of The Purpose Project is Azad Foundation, which has been selected by the team at On Purpose facilitated by Shravani Dang, an independent communications advisor. 



Azad Foundation is an NGO working to enable urban resource-poor women to challenge gender norms.  Under their programme Women with Wheels, Azad Foundation engages with women in communities and provides transformative training on technical skills (intensive driving lessons), self-development, empowerment, and laws.

“We are glad to announce Azad Foundation as the winners for The Purpose Project this year. We hope to drive social change by creating an even larger impact this time with Azad Foundation and lend our helping hand towards achieving their goals.” said Girish Balachandran, managing partner at On Purpose.

On Purpose  will work with Azad Foundation to build an integrated communications strategy that will help them open new market opportunities for resource-poor women as chauffeurs in government, retail, and e-commerce delivery and strengthen the brand. 

“We are eager to collaborate with ON PURPOSE to make our external communication more effective,” said Amrita Gupta, director - Research Advocacy & Communications, Azad Foundation. 




Last year, ON PURPOSE helped HAQ Centre For Child Rights build their communications capacity and enhance their public outreach by providing content and design support for an impactful website.