On Purpose, an integrated communications consultancy, has been awarded the PR mandate for Beetel Teletech Ltd., one of India’s leading technology brands. 

As communications partner, On Purpose will be responsible for strengthening brand awareness and enhancing engagement for Beetel among its stakeholders, in addition to telling a compelling story of the company’s legacy and leadership as an integrated communications provider.

Commenting on the partnership, Sanjeev Chhabra, MD & CEO, Beetel said, “We are at a point of growth where it is imperative for us to create a strong consumer connect and build engagement through authentic storytelling and category differentiation.”

Girish Balachandran, managing partner, ON PURPOSE said: “Beetel is one of the most reputed and respected brands in the country, manufacturing world-class consumer products and providing network & enterprise solutions for India and the globe. We are excited to work with the team and together achieve success in strengthening its positioning as a technology leader connecting businesses and people.”