Communciations firm, On Purpose, has made three senior hires expanding its senior leadership. Meera Krishnan (right) joins the firm as consulting partner .

Krisham has over 25 years’ experience in both in-house and agency roles including serving stints at communications lead with telecom firms.  At On Purpose, Meera will be partnering with founder, managing partner, Girish Balachandran in providing  counsel to clients, building a management team and winning new business.

Diksha Sethi returns to On Purpose as head of strategy after a short sabbatical. She specialises in training social media response teams and delivering capacity building workshops for private companies and government organisations, most recently for the State Government of Assam and National AIDS Control Organisation. Diksha started her career as a radio presenter for India’s first ‘Just-For-Women’ radio station and has previously worked with agencies like Genesis BCW and Avian WE. She has been part of teams delivering award winning campaigns for clients like Philips, AB-Inbev, Qualcomm, Ford Motors and IndiGo airlines. At On Purpose Diksha will help build its core offering for clients in campaigns and content planning, social media and digital marketing.

Neha Mathrani ( right) has joined On Purpose as content lead, to deliver creative writing and content strategies for its clients. In her last role at YES Global Institute, Neha drove partnerships with key cultural institutions like UNESCO, Juggernaut Books, Harper Collins, British Council and Google.