On Purpose today announced the launch of ‘The Purpose Project’ to mark its two year anniversary as an independent PR firm. 

A capacity-building project to support social change in India, The Purpose Project will see On Purpose help a not for profit build their communications capabilities, pro bono.

All NGO aspirants to 'The Purpose Project' will need to nominate themselves or those around them. Participants will have to answer a few questions regarding their current communications outreach. Based on their challenges, the winner will receive expert storytelling coaching and mentoring to build their communication capacity. 

‘Our aim is to use the power of communications to change the world, one brief at a time. To walk the talk on furthering our mission, we decided to use our expertise in communications to help an NGO doing great work on the ground to mobilise people around a shared belief or a cause,’ said Girish Balachandran, managing partner at On Purpose.