Reiterating its commitment to drive social change in India, On Purpose announces the launch of ‘The Purpose Project Part II’. This launch commemorates three years of On Purpose in the communications industry. It also marks the successful completion of the first Purpose Project, a capacity building project to support social change in India, initiated in August 2019.

The Purpose Project is an effort  to help a not-for-profit build their communications capabilities, pro bono. In the first edition, On Purpose helped HAQ Centre For Child Rights build their communications capacity by providing content and design support for their website (currently in construction). HAQ was selected by the  On Purpose team from the various nominations received, in a selection process facilitated by Shravani Dang, Independent board director, Charities Aid Foundation - India.

Here’s what HAQ Centre For Child Rights had to say about the experience working with On Purpose, "We’ve been working in the development sector for the last 20 years and persevered to build our reputation, and have been wanting to showcase our work to the world. The team was quick to learn the nature of our work and what we wanted from the agency in terms of enhancing our public outreach. On Purpose helped us put our thoughts together and create an impactful website."

‘Our aim is to use the power of communications to change the world, one brief at a time. The Purpose Project was another step in furthering our mission. This year has been hard on all of us, and continuing the Purpose Project is our way of spreading some positivity. We are glad to be able to continue using our expertise in communications and help another non-profit doing great work on ground build their outreach capabilities,’ said Girish Balachandran, managing partner at On Purpose .

All NGO aspirants to 'The Purpose Project' will need to nominate themselves or those around them on the On Purpose website.