On Purpose wins 3 new retainers, mandates cover video storytelling for mobility issues

On Purpose, a creative communications consultancy has been appointed as the PR consultancy on record for three businesses – Baghirathi Group, Kaiterra India and Smart Power India, following competitive pitches. The wins will see On Purpose execute integrated briefs across media relations, branding and design and social media planning and execution. The briefs for the brands include sensitizing stakeholders towards the need for a more meaningful dialogue on energy access, sustainable mobility solutions and awareness of the harmful effects of indoor air pollution.

In addition to managing corporate reputation for Baghirathi Group, a sustainable mobility solutions provider in Karnataka, the remit for On Purpose also includes media and visual storytelling for the company’s low zero-emission electric vehicle brand rydS.

For Kaiterra India, On Purpose has been tasked with using strategic media and influencer relations to raise awareness of its mission to map and monitor the world’s air and give us cleaner and bluer skies. For Smart Power India, a Rockerfeller Foundation initiative, On Purpose to generate greater discussion & debate with stakeholders online around last mile connectivity of electricity to underserved rural areas.

On winning the communication mandates, Girish Balachandran, managing partner, ON PURPOSE said, “We’re excited about the cultural fit we’ve experienced with the people in these organisations and we’re hoping to use our competencies and expertise to help these brands access and engage stakeholders in new and exciting ways.”

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