How online shopping and health occupied consumers this Diwali

Its no secret that Diwali is THE shopping month! And will e-tailers going on all out with sweet deals, obviously online shopping is what drew consumers during Diwali.

Outbrain’s analysis shows that during the month of October, Diwali related content was viewed more than 3 million times. Shopping remained one of the most viewed online category at a whopping 47 per cent followed by health. Amid the festive fervor, spirituality did not lose its charm, the gods and puja remained important elements this festive season.

According to Outbrain, within every category there is an evident change on how Indians are celebrating the festivals. There is a growing concern around health and environment, while Indians have come a long way from mothers taking charge of Diwali shopping, with ordering Diwali staples online.

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