Pepper Communications Group (PCG), has announced the formal launch of Tharaa Labs, an AI content studio & digital agency, in Dubai, UAE.
The company intends to expand these services to Saudi Arabia and Qatar, establishing offices by 2027.
Roshan Mohan, founder, Tharaa Labs & Group MD, PCG, said "The MENA region represents one of the most exciting intersections of brand ambition and communications opportunity in the world today. That said, clients benefit from a connected intelligence layer that spans two of the world's fastest-growing communication markets - India and the UAE.”
The entity is positioned at the intersection of communications strategy, digital advisory, and emerging technology - areas where the UAE market is seeing accelerating demand from both homegrown brands and international entrants..
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