Perfect Relations is in the final stages of negotiation for selling to MSLGROUP. The deal is expected to be finalised and announced by the 15th of December, 2014. With this, the MSL Group in India would have 3 firms including 20:20 MSL and will be as big as Adfactors PR.
Perfect Relations, along with Adfactors, is one of the largest Indian owned PR agencies in India, set up by Bobby Kewalramani and former Business India journalist Dilip Cherian.
In the last ten years, a slew of international agencies have entered the Indian PR industry, either through acquiring an Indian firm or on their own. These include Genesis Burson-Marsteller, IPAN Hill + Knowlton Strategies, MSL India, which is under Publicis Groupe’s communications and engagement company, the MSL Group and started out as Hanmer, Ketchum Sampark, Edelman, Text100, Fleishman-Hillard, Waggener-Edstrom, Weber Shandwick which was earlier Corporate Voice | Weber Shandwick and APCO.
MSLGROUP is part of the French multinational Publicis Groupe and is the fourth largest PR conglomerate in the world, following Edelman, Weber Shandwick and Fleishman-Hillard.