Mars Petcare, part of Mars Incorporated, today announced the appointment of Pitchfork Partners Strategic Consulting as its strategic communication consultant for India. As part of its growth strategy in India, the pet care giant will work closely with Pitchfork Partners to build corporate reputation and engage with relevant stakeholders.

MARS Petcare is the world’s leading pet food company with well known brands such as PEDIGREE®. CHAPPI® and IAMS® dog food, and WHISKAS® and SHEBA® cat food.

Ganesh Ramani, general manager, Mars PetCare said: “Pitchfork Partners shares our beliefs and values around pet and animal welfare, bringing extensive stakeholder relationships and communication expertise to our business. We are happy to have them on board with Mars Petcare.”

Jaideep Shergill, co-founder, Pitchfork Partners, said: “We are excited to partner with MARS Petcare. Pet nutrition and needs is a category that needs more knowledge dissemination. This is an opportunity to bridge that gap. MARS Petcare is committed to making a better world for pets, and we are committed to helping the company achieve its business goals through strategic and insights-driven communication.”