Pharma firm FDC Limited signs on One Source to handle Enerzal’s energy drink's digital remit

Homegrown pharma major, FDC Limited, parent to brands such as Enerzal and Enerzal Zero has hired One Source to handle its content and digital marketing.

Enerzal is an electrolyte drink launched in 2014.

For One Source, the mandate will be spearheaded by lead counsel on the account, Akanksha Srivastava, supported by the national team across Mumbai, Delhi, Bangalore, and Hyderabad.

Speaking of the partnership, Anang Basu, deputy general manager - Marketing, FDC Limited, opined, “When we started working on a slew of integrated marketing projects with One Source, I realized their thought process is extremely result-oriented and outcome-oriented. They think integrated and not tools, which means they look at the best way to find an outcome, not a tactic – something that I look forward to continuing as the hallmark of our relationship.”.

Srishty Chawla, co-founder, One Source said, “Our focus as a consultancy has always been on doing work that grows brands and bottom lines. More than 70% of our business is referral-based."