Pitchfork Partners appointed for Kirloskar's "Limitless" brand outreach transformation

Kirloskar Oil Engines, Kirloskar Chillers, Kirloskar Pneumatic, Kirloskar Ferrous Industries and Kirloskar Industries recently undertook a refresh of their respective business visions. The transformation – spans eight business areas, expanding into the B2C.

Pitchfork Partners is engaging with media across platforms to drive home the essence of the refresh campaign. This involves transformation of the businesses from engineering led firms to solution providers. 

Gauri Kirloskar, director, Kirloskar Oil Engines, said: “Pitchfork Partners’ strengths will play a vital role in driving our communication agenda across our multiple stakeholders. We partnered with Pitchfork for internal and external communications and believe Pitchfork Partners was truly able to deliver the core messages across our various audiences.”

“We have undertaken this journey to become a fully integrated conglomerate. Pitchfork Partners understands our messaging, identity and values and we are very pleased to be partnering with them,” added Atul Kirloskar, executive chairman, Kirloskar Oil Engines.

Pitchfork Partners co-founder Jaideep Shergill said: “We are delighted to partner with the Kirloskar companies, which are among India’s most respected businesses.”