Poonam Nikam is now global manager for communications at TikTok's parent firm ByteDance
PR News 
Paarul Chand
Former Sony Music India general manager, Poonam Nikam, has joined the Chinese Internet giant ByteDance as global communications manager.
ByteDance owns the popular short video app, TikTok which has over 200 million users in India, making the country one of its biggest markets outside China.
Nikam, previously with Sony Music India and Bharti Airtel as general manager and manager corporate communications respectively, comes to ByteDance at a time when TikTok is a rage in India, especially in small towns.
Local language short-form videos are booming on TikTok with marketers looking to capitalise on this. Recently Flipkart's campaign for its upcoming Big Billion Days received 3 billion views in 3 days according to The Economic Times.
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
Upcoming events:
Featured
PR professionals share their views on journalists publicly calling them out on story pitches
Auto blogger renders unconditional apology to Value 360 for defamatory posts
Hottest Indian startups of 2020, Paytm, Dreams 11 lead the charge: Wizikey Report
