PR firm 'Integrated Center For Consultancy Pvt Ltd (ICCPL)',  has launched a political analysis and media management services team called 'Lead India'. 

The new team would exclusively manage political campaigns in the country of parties or candidates. In its first phase the company is eyeing Loksabha elections 2019 followed by upcoming state elections.

With the growing need for strategic media management and social media management, there has been an upsurge in demand for professionals who can handle and create political strategies which can help a party or a candidate to communicate better with their voters.

Dushyant Sinha, founder director of ICCPL, said, “ We have hand-picked PR professionals and former political journalists for the Lead India team.”