Covid has seen several PR professionals rising above the PR-journo relation to support. In May this year, Economic Times columnist Reshmi R Dasgupta acknowledged the support she received from a PR professional to obtain a flowmeter for an oxygen cylinder.
Partnering with the Press Club of India (PCI)
Upasna Dash, founder & CEO, Jajabor Brand Consultancy is also supporting the journalist community during the pandemic, especially during the deadly second wave.
Jajabor organised a free vaccination camp for the journalist fraternity in June 2021, along with Omidyar Network India (ONI) that sponsored and helped execute the initiative. 500+ journalists and their dependents were vaccinated in this 2-day vaccination drive with Covishield.
Upasna Dash, founder & CEO, Jajabor brand Consultancy, said, " As we navigate difﬁcult times, our heart goes out to the incredible community of Indian media professionals (journalists, camerapersons, editors, photographers).
The press fraternity has played a pivotal role for brands, PR agencies, PR professionals and more throughout our careers, and we are grateful for the opportunity to support them."
As the second surge of the global pandemic hit the country, our media professionals have gone above and beyond to deliver on-ground news to us. We are extremely grateful for the opportunity to partner with PCI & ONI to help the press fraternity in these unprecedented times who are no less than front-line workers."