Gurugram- headquartered PR Professionals has bagged the PR mandate for Akshay Patra Foundation, which runs the world's largest school lunch programme by an NGO. PR Professionals will be responsible for managing media and public relations for the foundation for its operations across India.
The Akshaya Patra Foundation, a non profit organisations, covers 1.6 million school-going children across 12 states in India. Set up in 2000, the foundations is an implementing partner of the Government of India's Mid-Day Meal Scheme. This has enabled Akshaya Patra's school lunch programme to grow from feeding 1,500 children in the year 2000 to over 1.6 million children in 2017.
Speaking of the association, Sarvesh Tiwari, founder & managing director, PR Professionals, said "We are delighted to have The Akshay Patra Foundation on board. PR Professionals has already spearheaded government initiatives such as Beti Bachao-Beti Padhao and has undertaken significant work in the developmental sector with UNICEF, Smile Foundation, and DLF Foundation to name a few. Working together with The Akshay Patra Foundation will further enrich our portfolio."
PR Professionals has successfully planned and implemented an array of developmental campaigns in the past on issues like WASH, Tribal Nutrition, Disaster and Risk Reduction and Immunization. They are working on media engagement and sensitization on WASH and Neonatal Mortality in Uttar Pradesh for UNICEF.
PR Professionals has also been sensitizing parliamentarians on crucial issues. It has sensitized more than 200 MPs on the various child-related issue which played important role in shaping the child labour bill and the bill on tribal nutrition.