PR Professionals has won the PR and social media mandate for Indian Railway Stations Development Corporation Limited (IRSDC) in a multi-agency pitch. The agency will be managing IRSDC’s communication mandate by strengthening awareness and recall, social media management, stakeholder engagement, and crisis communication.
The agency also handles communication for National Capital Region Transport Corporation (NCRTC), Rail Land Development Authority (RLDA), Software Technology Parks of India (STPI) and Goods Services Tax Network (GSTN) among public sector clientele.
IRSDC is entrusted with the development/ redevelopment of existing and new railway stations across India.
“The mandate demonstrates our understanding and expertise in communication requirements in the infrastructure sector and PSUs. We are proud to be associated with IRSDC as a PR partner that is actively working to upgrade the railway infrastructure in India to enhance passengers’ experience.,” said Sarvesh Tiwari, founder, and managing director, PR Professionals.
IRSDC’s maiden project, the redevelopment of Gandhi Nagar Railway station, Gujarat is almost complete. This will be India’s first modernized railway station boasting world-class amenities. The redeveloped Gandhi Nagar railway station is expected to be soon inaugurated by Hon’ble Prime Minister of India.
Towards the end of 2020, STPI, an autonomous society set up by the Ministry of Electronics and Information Technology (MeitY), Government of India had also renewed the mandate PR Professionals. STPI has been set up to encourage, promote and boost software exports from India.